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Welcome to Search 22.
We help daycares, preschools, and early learning centers increase enrollment by improving how parents find and trust your center online.
If you’re tired of seeing competitors show up first or losing enrollments, this is for you.
Our #1 Mission
Our mission is to transform your website and Google listing into a revenue-generating asset. We work solely with early childcare centers because we believe the best marketing results come from experience, commitment, and consistency.
Why Daycare SEO Works
Parents judge quickly. They’re anxious, time-strapped, and trying to make a decision that feels safe. Google is their first filter.
If you’re not in the top results, most parents won’t even see you. Seeing your Google Business Profile and website is their “first tour.”
Before they call…they judge your center by:
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Reviews
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Photos
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Service descriptions
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Website quality
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Clarity of your programs
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How current and active you look online
Trust is built BEFORE the parent walks in your door.
Strong SEO = strong first impressions
Strong first impressions = more tours
More tours = more enrollments
How Daycares Lose Enrollment
Parents look at all the information, but ultimately they go with the option that feels trustworthy and safe.
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When a parent searches “daycare near me,” they’re not just browsing; they’re looking for safety, trust, stability, and peace of mind.
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So here’s the hard truth: Parents don’t choose the best daycare.
They choose the daycares they FIND and FEEL safest with first.
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If your center isn’t visible, trustworthy, and clear online; parents move on instantly.
That’s why SEO matters so much in childcare.
Our Childcare Enrollment Engine
1
Google Business Profile Transformation
Your Google Business Profile becomes the #1 trust generator for your center.
We optimize:
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Categories
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Photos
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Services
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Descriptions
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Posts
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Reviews (growth + strategy)
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NAP consistency
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Conversion-focused layout
This alone can increase calls in 7 days.
2
High-Intent SEO Pages for Every Program and Location
Parents don’t just search “daycare". They search:
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Infant care
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Toddler care
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Preschool program
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Early learning
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Summer camp
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After-school program​
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We build pages that rank for EXACT parent searches;
and make your center look like the safest, most professional option in the area.
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Local Ranking +
Trust Signals
Behind the scenes, I optimize your site so Google clearly understands:
“Your center is the most relevant and trusted option in this city.”
This includes:
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On-page optimization
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Local schema
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Internal linking
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Citation capture + optimization
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Speed + clarity improvements
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Trust-building content
SEO doesn’t have to be complicated.
It just has to be intentional.
What You Get
✔ More calls from parents
✔ More tour bookings
✔ Full classrooms
✔ A growing waitlist
✔ Predictable monthly enrollment
✔ Less stress and no marketing confusion
✔ A website that makes parents feel safe
✔ A Google profile that makes you the first choice
Who This Is For
A daycare or preschool with 40+ seats
Looking to increase enrollment
Losing visibility to local competitors
Struggling with outdated websites or weak Google presence
Relying too heavily on word-of-mouth
Ready for predictable growth instead of seasonal luck
Get
In
Touch.
Please complete the form to apply for a partnership with us.